For Apple’s very functional SF Pro used in iOS and MacOS, mostly the letter spacing changes since words set in larger sizes can be set a bit tighter than in small sizes. There are also display styles where the differences are not that obvious (if you saw the differences with Abril as obvious, then welcome to club, beautiful type nerd). Use the right font style for its designated application. Abril Text on the left has thicker serifs, Abril Display has more contrast and straight serif. On the other hand Abril Display has more contrast, straight serifs and is tighter which makes it suitable for headlines and larger sizes. The text appears darker and with less contrast which makes it comfortable for continuous reading in text sizes (around 16 to 24 px). Abril Text has sturdier strokes, stronger serifs and is less delicate. For example the beautiful typeface Abril comes as Abril Text and Abril Display. What fits your project? Display fonts are not only thematic or ornamentalįor some typeface that seem less striking there are special display styles – a version of the same family that is designed for lager sizes. Different styles convey different feelings. Only avoid using too eye-catching typefaces for long reading text in small sizes. Of course, you can use your text typeface for display purposes as well, but maybe experiment with a different style or weight there? As long as you set it big enough, it’s readable and fits your theme, you’re all good. Follow your gut feeling and enjoy the process! Either it fits your project or it does not. It can go from ornamental, spacy, minimalistic, crazy to all sorts of styles. Look for something that suits your project. My advice is to have fun picking a display typeface. But it’s not just about the vibe or feel, it’s also about conventions for that particular industry or topic and setting up expectations for the content. And this makes it a great opportunity to set the tone of voice for your website, app or digital project very obviously. Readers see these words before they read them.
initials, or a prominent lead paragraph,ĭisplay typefaces can be eye-catching and striking.Its purpose is to draw your reader into the content.” As the name suggests this kind of text is set in larger sizes, aka display sizes, which are starting at 20 px and therefor are mostly used for: I simply have to agree with Richard Rutter when he writes in his book Web Typography: “Display text is all about seduction.
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